STATEMENT.
Our Approach
75% of all new web content is now AI-generated.
AI slop is filling up our feeds and inboxes, diluting the signal-to-noise ratio at an unprecedented speed.
Meanwhile, the top founders, buyers, talent and investors aren't passive consumers. They choose their sources wisely, getting filtered information through close networks, newsletters, and premium subscriptions.
In this environment, dialling up the volume won't help you cut through. To earn your audiences' attention, your content needs to be insightful, original, and good enough to land on the C-Suites' desk.
We craft content for the top 1% by writing high-quality pieces that drive demand while compounding brand value.
Our Services
Storytelling
In an industry that moves with the speed of light, you can’t afford not to stand out. We craft compelling narratives about your company and solution that deeply resonates with your audiences.
Content Strategy
Content is the oil that fuels your marketing machine. We map content to every stage of the buying journey to drive interest and convert leads.
Content Writing
Turning complex topics into engaging content is our jam.
We produce high quality written content that builds trust, creditability, and makes you own your niche.
About us
Statement. is a B2B content studio by Karin Killander.
Karin has built brands in-house for Mosaic and Connect Ventures, and helped Second Home and EZRA achieve community-led growth.
Her words have shaped the narrative in publications like the Financial Times and Fast Company, doubled website traffic and newsletter open rates.
We work with Europe’s leading VCs, and the startups they back
Kind words
“Karin was brought on to lead our content strategy, but her impact has gone far beyond that. She doesn’t just bring exceptional copywriting skills but also a strategic mindset that adds real value. Her deep understanding of what it takes to go from 0 to 1 makes her an invaluable asset to any startup with a lean marketing team.”
—Daga Pajduszewska, Founding Marketer Arcane